TNL Media Group announces the launch of the new business media brand “Buniessyee”2022.06.14
TNL Media Group, an independent digital media, martech, and data analytics group, announced that they have recently launched “Businessyee,” a new brand of business and financial content with “Business is the greatest good” as its core concept. The content will enable readers to understand the power of capital, the nature of business, and the language of finance.
“Multiple viewpoints inspire your thoughts, and different voices broaden your horizons” has always been the value proposition of TNL Media Group. The establishment of the “Businessyee,” combined with other vertical media brands, such as INSIDE, which focuses on technology trends, can provide more comprehensive and diverse content to our readers.
“Businessyee” believes in the value of a successful business. Profits must come from helping clients and customers live a better life. In a way, business is the most significant public welfare. “Buniessyee” plans to cooperate with business partners with the same values and produce business content that can contribute to society to achieve shared prosperity and the common good.
Warren Buffett has said inequality exists, but the point is that capitalism creates a better life. Henry Ford, in the early 20th century, made two million cars a year, and millions of people benefited from it. People pay too much attention to what capitalists own but too little attention to what capitalists create. Apple is the wealthiest company in the world because it has made life better for millions.
In an interview with head of TED Chris Anderson, Elon Musk said, “You say philanthropy is love of humanity. Tesla is accelerating sustainable energy. This is love philanthropy. SpaceX is trying to ensure the long-term survival of humanity with a multiple-planet species. That is love of humanity. Neuralink is trying to help solve brain injuries and existential risk with AI. Love of humanity. Boring Company is trying to solve traffic, which is hell for most people, and that also is love of humanity.”
“Businessyee” was internally founded by Po-Feng Lee, a well-known financial columnist and the chief editor of INSIDE, within the TNL Media Group. He has extensive experience participating in investment-related social media groups and has spent many years in the field of financial education. During his tenure as the chief editor of INSIDE, he has published in-depth observation and commentary on the development of new ventures and the transformation of the industrial sector. He hopes to build a professional content team for “Businessyee” to promote to society the value of businesses and the idea that commercial power can be Taiwan’s financial shield.
Po-Feng Lee believes that Taiwan’s Silicon Shield is strong enough to help Taiwan’s business sectors, but diversification is the best hedging strategy for asset allocation. The mission of “Businessyee” is to assist Taiwan’s business community in strengthening not only in research and development but also in doing business. If more powerful global companies do business with Taiwanese companies, Taiwanese business people can create value worldwide. In that case, Taiwan can hold a special place in the world. If Taiwanese society can view business and wealth positively, the people of Taiwan can grow more affluent and prosperous. In this way, businesses can be the most worthy charity and the best solution to the many problems Taiwan faces.
TNL Media Group CEO and Co-Founder Joey Chung says, “We already have seven content brands: The News Lens, INSIDE, Sports Vision, every little detail, Cool3C, Movie agent, and Ohsowow. ‘Businessyee,’ our eighth brand, which focuses on financial investment and business decision-making, will complete our content domain. In addition, the TNL Media Group has developed several technology services to integrate AdTech, MarTech, market research, and AI/ big data analytics. It is only a mix of content and technology that will allow independent media to profitably maintain a non-intrusive position and continue to have a positive impact.”
TNL Media Group CCO and Co-Founder Mario Yang says, “The financial and business sector has been one of the content directions that TNL Media group wants to expand. I'm glad Po-Feng, who has a lot of experience, has taken the initiative to create a content brand like this, and I like the concept of ‘Business is the greatest charity.’ We're looking forward to engaging more readers to become our members with this content in the future.
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About TNL Media Group
TNL Group is one of the fastest-growing digital advertising, data analytics, and media platforms for the Asian market.
TNL was launched in both Mandarin and English editions to provide inclusive, in-depth, diverse, and highly influential content for digital readers.
It has since expanded and acquired a mobile ad network, big data research company, and launched a data analytics platform. As a result, the group can effectively grasp user information through zero-party, first-party, third-party databases, AI analysis, Martech, and other cross-domain core products.
TNL serves the public with news and informed commentary, empowers brands with data, and connects with technology, becoming an essential partner for the digital transformation needs of enterprises.
TNL Group consists of seven content brands and ten subsidiaries, with over 230 staff members in Taipei, Hong Kong, and Japan. TNL Media Group’s existing high-profile investors include North Base Media, an original seed investor in The News Lens, YouTube co-founder Steve Chen, Twitch co-founder Kevin Lin, and famed Silicon Valley investor Tim Draper.
For more information, please visit the Group's website: https://www.tnlmedia.com/